Regional Sales Manager (Aftersales) – Central Europe
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The Opportunity - Regional Aftermarket Sales Manager (Construction) – Central Europe
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About the role:
Are you passionate about growing aftermarket performance and building high-performing dealer partnerships?
As Regional Sales Manager (Aftersales) for Central Europe, you'll play a key role in driving parts sales, service excellence and dealer capability across a strategically important region.
Working closely with our dealer network, you'll identify growth opportunities, influence commercial success and help deliver an outstanding customer experience for JCB customers.
Based in Vienna, this role offers a unique opportunity to make a tangible impact across multiple markets, driving growth while strengthening dealer relationships and customer outcomes.
Drive Commercial Performance
Deliver annual parts sales, profitability and growth targets across Central Europe.
Develop and implement aftermarket sales and marketing plans.
Lead promotional campaigns and customer-focused initiatives.
Produce sales forecasts and analyse performance to identify opportunities and risks.
Develop Dealer Capability
Review dealer operations and identify opportunities to improve performance.
Support dealers with stock management, ordering processes and systems utilisation.
Deliver training on JCB products, systems and aftermarket programmes.
Promote best practice across the dealer network.
Build Strong Partnerships
Develop trusted relationships with Dealer Principals, Aftermarket Directors and Service & Parts leaders.
Conduct regular business reviews and performance assessments.
Visit dealers and customers to understand market requirements and strengthen relationships.
Champion customer satisfaction across the region.
Identify Growth Opportunities
Analyse market trends, competitor activity and lost sales.
Develop and implement corrective action plans.
Promote value-added programmes including Service Plans, Extended Warranty, LiveLink renewals and refurbishment initiatives.
Support pricing strategies that balance competitiveness and profitability.
This will be suited to you if you...
- Have proven aftermarket, parts or service sales experience within construction equipment, agriculture, automotive or a comparable industry.
- Understand dealer networks and know how to drive performance through influence and partnership.
- Have a track record of delivering commercial growth and improving customer outcomes.
- Are highly analytical and comfortable translating data into actionable business decisions.
- Can build strong relationships across diverse cultures and markets.
- Enjoy regular travel and being close to customers and dealers.
- Bring energy, resilience and a proactive approach to problem-solving.
What happens next?
We'll carefully review your application and, if you're shortlisted, our Resourcing team will arrange a call to discuss the opportunity in more detail. From there, you'll usually take part in a Teams interview, followed by an in-person meeting with the team. We'll keep in touch throughout the process, so you'll always know where you stand.
Need support during the recruitment process?
Our goal is simple: to give every candidate the opportunity to perform at their best
We welcome applications from people of all backgrounds and are committed to an inclusive recruitment process. If you need any reasonable adjustments during the application or interview process, please contact recruitment@jcb.com and we'll be happy to support you.
Our Resourcing Team manage all recruitment partnerships. We ask that agencies do not submit unsolicited CVs. Any candidate details received without prior engagement and agreement from our Resourcing Team will not be eligible for agency fees.